How is App Store Optimization Useful in Achieving a Successful Marketing Campaign

Nearly anybody can create a basic application and distribute it to the app store, yet the greatest hurdle comes in bringing users to the app. It’s exceptionally troublesome for app stores to give enough visibility to all the apps. This is a noteworthy obstacle each app developer needs to go through. The mobile app marketing has turned into a critical piece of our lives, and the main reason behind many real organizations directly comes through mobile app innovation. Facing a sea of rivalry, it’s basic that you find inventive methods for mobile app marketing to make your app to stand out.

There is a simple way to deal with the competition i.e, utilizing ASO (App Store Optimization). This is an incredible tool to help you to pick your app off the ground and stand out over the various apps in app stores.

What is ASO?

App Store Optimization is a procedure to improve the position of your app in the app store. The apps that are positioned higher are well on the way to get downloads, the apps that are not visible enough strive to get downloads, this is why ASO is done. App marketing company deals with improving the stats of the app and furthermore by making some changes on your app’s meta-data.

ASO helps in:

Organic Installs

The main advantage of ASO is that with a good strategy, the organic installs of your app increase exponentially and costs you absolutely nothing. Once the app has been optimized, it starts ranking higher for different search results. The visibility of the app starts increasing gradually and thereby gaining more organic downloads, all whilst keeping your acquisition cost down. The better your ASO technique is, the greater effect it’ll have on the visibility and the volume of installs of your application, implying that you should spend less budget on paid user acquisition and at last – accomplish a higher volume of the organic installs.

Get Your App Visible to Targeted Users Easily

The keyword plays a vital role here, it is a needle that points the user to your app. ASO helps in creating such a compass that brings users to navigate to your app. Keywords can be used in app reviews and. The keyword selection should be given a lot of thought when it is used in app reviews, because if you aren’t using the same keyword that your target users are searching for, or your app description doesn’t explain well enough what your app does.

Growth in Revenue

Monetizing an app has been proven to yield more revenue if you somehow find a way to get profit from other sources, say from ads, in-app purchases, subscriptions etc., then work of ASO also influence on in getting increased revenue from all the extra downloads you are receiving. ASO will help in getting you higher revenue and successful app downloads


All the extra downloads you’ve got through ASO will eventually get converted into organic downloads in no time and provide your app a stable future. With continuous efforts and regular tweaks on your app store page, you can keep the organic downloads coming in consistently by improving and maintaining the app rank in the app store search.

Conversion Rate

App store optimization is a well-known marketing strategy used by many app developers to influence users to download their app. ASO has two major levels- keyword optimization and conversion rate optimization. Keyword optimization which mostly impacts your app’s visibility and impressions and conversion rate optimization has a direct impact on your installs. There are some factors that influence the conversion rate like your app reviews and ratings, category ranking and most importantly your app’s metadata.

Audience engagement and Retention

User engagement refers to how active users are on your app and how often they use your app. Retention is the percentage of app’s users who come back to the app within a specified period of time of their first session. Keep a very close relationship with users by responding to their issues and by providing the required solutions. To improve the engagement and retention you need to start incentivizing the users to use your app more. Mobile-specific rewards, coupons, and other offers will do.

Having an ASO technique set up is a crucial factor of progress for any app or versatile amusement. You can create an ideal app, however, without the correct marketing, you will never really achieve your targeted users. Get optimization services online. There are so many aso companies in India, make sure to get the services from the best optimization service provider. When you have achieved ASO and optimized the metrics of your app, continue evaluating your app and your competitors, update, improve and modify to any adjustment in this quickly paced market.